Advertising is all about
marketing for a product, service or a business to bring awareness and sell the
item being advertised. Anything one can think of is marketed in today’s
competitive world with unique cost
effective advertising method. People are bombarded with information all the
time. Hence advertisements should be such that draw attention of prospective
customers so that they remember to buy the product or service when they want
to. Most Australian advertising agencies follow similar path of brain
storming new ideas for selling a product like the rest of the world does. A unique new method of advertising on vehicle
bodies has become popular these days.
Drivers who register as members of the company are paid to do their
routing work just by letting their vehicle body being used as an advertisement
space.
This is a high impact advertising technique.
Statistics say that on average anywhere between 5 seconds to 5 minutes of a
customer’s time is locked in car gazing. Again about 16,000 km of mileage
covered per year with 1.7 million people looking at a car driving by. The advertising company Sign rider assigns
such advertisement campaigns for suitable registered drivers. The company
reports the feedback of new information spread in the advertisement by checking
on the customer response to it. This
direct marketing method is cost effective as it needs no establishment cost or
expensive movie shooting or printing or any other conventional method of
advertising.
In the current scenario
of severe competition and explosion of advertising on newsprint, media and
internet customers are overloaded with product and service information to the
extent that they are immune to such advertising. Hence something different has
to be done to attract their attention. More businesses should use this method
of advertising on vehicle bodies as it brings customers and the brand in
contact with each other. The best part is the control over the cost incurred in
this method of advertising. The advertising
company database can be accessed by businesses to use the right drivers for
the purpose. Due to many centers of the Australian
advertising agencies set up in many locations the network of coverage for
an ad campaign is extensive.
